At BBVA we have a passion for people. The history of BBVA is the story of many people who formed part of financial institutions that progressively merged in order to extend their business horizons. The idea of "a passion for people" is part of the group's vision – "BBVA is working towards a better future for people". Because behind the customers, behind the team, behind the shareholders, there are people. In the BBVA context the word passion means commitment and aspiration. There is a commitment to customers, to employees, to shareholders and to society in general. And we aspire to achieve our objectives, to improve the reality of the group. This is a process that involves everyone – a passion for customers, a passion for people. The BBVA team stands alongside its customers. BBVA people are committed to achieving lasting relationships with customers who are increasingly satisfied.
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